If you have a small business, there are probably days when you feel that you are overwhelmed. You love the part of your business that got you into it in the first place. That isn’t the problem. It is all those other parts, like marketing, that have you down. Well buck up – you aren’t alone. I am always running into small business owners, especially if they are solo entrepreneurs, who feel this way. One of the biggest complaints I hear is they don’t have the time to do their own marketing and they don’t have the money to pay someone to do it for them. Welcome to the club, I say. Now when you are done wringing all those tears out of your handkerchief, listen up. Because you need to know that there is a ton of easy ways to get your site more attention, without breaking the bank or deserting your customers. Here are just a few. Continue reading
I’d like to share a few blogging tips this week to help anyone with a small business reach out to potential new customers using their blog. Like many small business owners, even if you know that a blog would be a great thing for your business, it can be hard to know how to keep it going. But blogging can be one of the easiest tools to get the word out about your business, if you simply know a few blogging tips to get you started and keep you organized.
It is important to keep in mind that your blog audience is not just random people who read your blog. They are your potential clients, your current customers and even more importantly they can be advocates for you by sharing your blog posts with others. That is why your blog posts should be helpful and also very sharable. In this age of social media, we want our customers and friends re-posting our nuggets of wisdom on Facebook, pinning our pictures of our products on Pinterest and tweeting our helpful hints around the web. Here are some blogging tips to help get you there: Continue reading
Keyword research can be intimidating, but it is absolutely the backbone that all your posts are built on and not as hard as it sounds. But it is vital because if you want to know how to blog, you need to know how to find good keywords. They pretty much go hand in hand. That’s because when it comes to people finding your blog, even with the changes in Google and new prominence of social media, keywords remain the cornerstone of your writing.
The reason is simple; they help people find you on the net. Search Engine Optimization or SEO depends on keywords to optimize our blog posts for the people who need that information. They help people who are looking for what you have to offer find you. From titles on your posts to articles you create for other sites, you should always have done keyword research first.
What is Keyword Research?
It is really not that hard to do. For the most part, you can break it down into two basic steps:
· Discovering the key phrases or keywords – This just means finding out what words people are using when they do a Google search for something.
· Identifying their value – How often does someone search for that term or word? How many other sites have that as their keyword? In other words, what is the competition out there? Continue reading